Website Design for Therapists

Where Psychology Meets Website Strategy

A woman with long brown hair and a white denim jacket smiling and posing with arms crossed against a dark wooden wall.

Creating a website as a therapist, coach, or healing professional is not just a branding exercise. It’s a relational one.

Your website is often the first place someone encounters your presence. The pacing, structure, and tone all shape whether they feel steady enough to move closer.

As a clinical psychologist with over 17 years of experience, I approach website design differently. I think about nervous systems, cognitive load, attachment cues, and how clients actually arrive when they’re searching for support.

Yes, your site should reflect your voice and professionalism.

But it should also feel clear, contained, and intentional to the person reading it.

That’s the difference. That’s the lens I bring to every website I design.That’s the difference. That’s the lens I bring to every website I design — and it’s the foundation of my Attuned Design Framework™.

Learn more about Attuned Design Framework™

Website Packages for Solopreneurs

Every package is built through the Attuned Design Framework™ — ensuring your site feels grounded, strategically structured, and aligned with how clients actually arrive.

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Essential Roots

Strategic One-Page Foundation

  • For therapists who want a clear, grounded online presence without complexity. This package gives you a professionally structured, psychologically attuned one-page website that introduces who you are, what you offer, and how you help — with minimal friction for someone deciding whether to reach out.

    Built through the Attuned Design Framework™, this site is designed to feel steady and accessible to the person who needs you most.

    • Professional design and copy on Squarespace

    • A focused one-page layout with clear pacing and hierarchy

    • A warm introduction that reflects your voice

    • Thoughtful service descriptions

    • One strong call to action (contact form, email, or scheduling link)

    • Your photo/logo, contact info, and social links

    • Optional testimonials or brief FAQ

    • One (1) editing cycle

    • Basic SEO that supports clarity and discoverability

  • $1,700

A dirt path winds through a forest with vibrant red and orange autumn leaves. Sunlight filters through the trees, creating a warm and peaceful atmosphere.

Growth Path

Multi-Page Foundation With Structure

  • For solo practitioners who want more depth, clarity, and structure without overwhelming complexity. This package expands your online presence into multiple pages that are intentional, navigable, and grounded for the person exploring their options.

    Using the Attuned Design Framework™, we shape your pages to reduce cognitive load, support orientation, and clearly invite deeper engagement.

    • Professional design and copy on Squarespace

    • 4 webpages (e.g., Home, About, Services, Contact)

    • Two (2) editing cycles

    • 45-min consultation/discovery session

    • Basic SEO

    • Premium fonts, photos and graphics

    • Basic logo in Canva

  • $3,500

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Flourish & Thrive

Spacious, Strategic, and Scalable

  • For clinicians and practice owners ready for a fully customized, strategically attuned site with room to grow. Ideal if you offer multiple specialties, team members, programs, or a blog/resource library.

    This package weaves deeper strategic refinement with psychological intentionality so your website supports connection, clarity, and long-term practice growth.

    • Professional design and copy on Squarespace

    • 6+ webpages

    • Two (2) editing cycles

    • Two (2) 60-min consultation sessions focused on website marketing strategy

    • Basic SEO

    • Premium fonts, photos and graphics

    • Complete branding board with logo, colors, fonts and images for use with other marketing materials

    • 30-min Squarespace tutorial

  • Starting at $5,000 (final quote depends on scope)

Add-on Services

  • $250

  • $350-500

  • $200/hr

  • $200

  • $100

My Website Design Process

  • Discovery call to discuss therapist website goals and vision

    DISCOVERY CALL

    During the complimentary 15-minute call we will talk about your vision and goals, and see if we are a good fit to collaborate on your project.

  • Preparing content and vision for therapist website design project

    PREP WORK

    After you book your project, I will send you a list of questions to reflect on as well as a list of information to gather in preparation for launching the design phase.

  • Virtual meeting to align on therapist website copy and design

    KICK OFF VIDEO CALL

    As your project begins, we will have a virtual meeting to go over your questionnaires and content to make sure we are on the same page.

  • Turning therapist’s brand and voice into a custom website design

    CUSTOM DESIGN BEGINS

    In this phase I take your vision, ideas, aesthetic preferences and website goals and transform them into tangible words and visuals that captivate your prospective clients.

  • Refining therapist website for mobile responsiveness and SEO

    REFINING

    Time to collaboratively refine & revise your new website until we get it just right. I will also attend to all the functionality, mobile responsiveness and basic SEO.

  • Therapist website launch to grow impactful private practice

    LAUNCH & THRIVE

    Once your website is launched, it will work for you to build an impactful business that energizes you & creates an impact in the world.

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What Makes My Approach Different

I'm not a generic web designer. I'm a psychologist, a soulful business consultant, and a creative with deep insight into what makes a healing professional’s online presence resonate.

Many of the therapists I work with are thoughtful, high-capacity professionals — and still, building a website can surface self-doubt, perfectionism, overthinking, or fear of getting it wrong.

I hold that process with you.

At the same time, I bring a disciplined, strategic lens to the work. I’m thinking about nervous systems, structure, cognitive load, and how clients actually arrive when they’re searching for support.

That means our work together is both relational and intentional.

You’re not left alone to “figure it out.” And you’re certainly not handed a generic template. You’re guided through a process that honors your voice while shaping it into something clear, grounded, and accessible.

I am here to ask you deeper questions, really listen to your desires and visions, pay close attention to your style and uniqueness, stay attuned to your needs for the process (hello, neurodiverse friends!)—and eventually, deliver the end product that you can be truly proud of!

Featured Websites

Check out a sampling of websites I created recently (click on each image to see websites)

Testimonials from My Real Clients

  • My online presence finally matches the heart of my work

    "Working with Iryna was such a smooth and collaborative process. I felt genuinely supported throughout the entire design process. Iryna took the time to really understand my practice, my clients, and the feeling I wanted the website to convey. The design process felt thoughtful, organized, and even enjoyable! The final website truly reflects my personal style and the welcoming, grounded space I aim to create in therapy - warm, calming, and personal. I finally feel like my online presence matches the heart of my work. Since launching, I’ve noticed an increase in inquiries from clients who say the site helped them feel immediately at ease — which is exactly what I hoped for!"

    -Linda Beezer, LMHC, Private Practice Owner

  • Becca Berghorn testimonial for therapist website design

    Beautiful and reflective of me

    “I LOVE the website Iryna made for me. It's beautiful, it reflects me, and it's so clear and easy to navigate. I greatly appreciate both the expertise Iryna brought to the process to do what I couldn't do with a website, and her ability to hear what I wanted and what was important to me to convey through pictures and words. She is skilled with both website function and design and I am very pleased with the process and the finished product.”

    -Becca Berghorn, LMFT, IFS Therapist, Solo Practitioner

  • Julie Birky feedback on custom website and branding

    So much care and detail

    “Iryna is so creative! She understood what I wanted to communicate and put it down into words and pictures on my amazing new website with so much care and detail. I have already recommended her to several of my colleagues!”

    -Julie Birky, LCSW, Mental Health Counselor and Educator

  • Kimberly Pelletier review of authentic therapist website creation

    Passion and skill

    “Iryna does beautiful work! She has the passion AND the skill to bring what is in your heart out into the visual reality of a website. That was what I couldn't do myself, despite my attemps. When I handed it all over to her my website came to life in a way I just couldn't make happen alone. I'm SO grateful for both her expertise and her heart behind the design.”

    -Kimberly Penrod Pelletier, Author, Speaker

  • Margo Tirado, LCPC, a satisfied website client

    Above and beyond what I hoped for

    “Working with Iryna was above and beyond what I had hoped for. She is truly a creative. She has an uncanny ability to capture the essence of what I was hoping for on my website. She is wonderful to work with, and makes the path of creating a new website, really clear and easy to understand. I’m ecstatic about my new website and I’m so thrilled I found not just a brilliant designer, but also 
    psychotherapist who really understood how to capture my services, approach and personality – and apply this to a new website”

    -Margo Tirado, LCPC

  • Dr. Katie O'Dowd, Licensed Clinical Psychologist in California and a satisfied website client

    Truly feels like me

    “In my first year of private practice, I was completely overwhelmed trying to juggle everything from branding to business logistics. Iryna not only helped me recover from a disastrous web design experience but created a site that truly feels like me. She also taught me so much about the process so I could feel confident managing it going forward. Beyond that, she’s helped me understand the business side of owning a practice and has been a thoughtful consultant whenever I need help conceptualizing my work. Most importantly, Iryna is a warm, kind, down-to-earth person and I’m so grateful to be connected with her.”

    -Dr. Katie O’Dowd, LCP, TrueLife Psychotherapy

  • Annie Stock, Educational consultant and a satisfied website client

    Absolute champion in bringing my vision to life

    “Iryna was an absolute champion in bringing my vision to life. She guided me through every step of the process—from capturing photos that truly reflect me, to clarifying my digital presence and building a cohesive brand. She helped choose a beautiful website palette, designed a logo, and curated imagery that communicates who I am and what I offer. Iryna has a rare gift for seeing the whole person and aligning their vision with a strong, professional online presence. I couldn’t be more pleased with the support I received.”

    -Annie Stock, Owner, C3 Educational Consulting

  • Responsive, thoughtful and open to feedback

    “Iryna was wonderful to work with throughout the entire process of creating my website. She took the time to really understand what I was looking for, what I wanted my site to represent, and made sure it aligned with my values and the feeling I wanted to convey. She was responsive, thoughtful, and very open to feedback, incorporating my suggestions while also offering helpful guidance along the way. It was clear that she genuinely wanted the final website to feel authentic to me and my work. I would absolutely recommend working with her to other healers looking to create a site that truly reflects who they are!”

    -Dr. Maja Jakovlevic, owner of Willow Psychology Group

 FAQs

  • The general process looks something like this:

    1. Discovery Call. During the complimentary 15-minute call we will talk about your vision and goals, and see if we are a good fit to collaborate on your project.

    2. Prep Work. After you book your project, I will send you a list of questions to reflect on as well as a list of information to gather in preparation for launching the design phase.

    3. Kick Off Video Call. As your project begins, we will have a virtual meeting to go over your questionnaires and content to make sure we are on the same page.

    4. Design Begins. In this phase I take your vision, ideas, aesthetic preferences and website goals and transform them into tangible words and visuals that captivate your prospective clients.

    5. Refining. Time to collaboratively refine & revise your new website until we get it just right. I will also attend to all the functionality, mobile responsiveness and basic SEO.

    6. Website is launched! After your final payment, website ownership is transferred to you.

  • No, I do not. Amidst all the options for website hosting, Squarespace is sort of like the young trendy adult. It has beautiful features and intuitive, user-friendly navigation. If you already have your website hosted on a different platform, I can guide you in transferring your domain to Squarespace and most people feel like the process is quite easy.

  • There are 2 types of costs associated with website upkeep. First, you have to pay for your domain. Secondly, you have to pay for Squarespace hosting. Here is information on Squarespace pricing: https://www.squarespace.com/pricing

    Keep in mind that if we work together, you will get a special promotional 6-month free trial from Squarespace (typically it’s only a 14-day free trial).

  • The answer largely depends on how quickly you are able to get me the things I will need from you. An average website takes 2-6 weeks to build.

  • That’s totally ok, you don’t need to have decided on the name in order to start the website process. As part of our collaboration, I will help you brainstorm through various options and advise you on marketing advantages/disadvantages when it comes to various name options.

  • Each package I offer allows for some consulting time built in to discuss topics such as these. If you feel like you need more coaching than is included in the package, I am happy to spend more time with you at a prorated hourly rate.

  • The basic things I will need from you are a completed questionnaire and at least 2 professional photos of you. Optional things include a logo, images that you may want to use, client testimonials you may want to include, quotes that you love etc.

    You should plan to spend a minimum of 2 hours on the questionnaire I will send to you. It has sections on practical info, aesthetic preferences and reflection questions about you, your passions and your vision as related to your work.

  • If you already worked with a professional copywriter and have your website content ready to go, I would be happy to give you a quote on the design-only service.

    However, if you have some content that you have written yourself, in MOST cases (unless you have some significant experience with writing for websites specifically!) the writing still requires quite a bit of editing and “adding to”.

    Feel free to send me an email with a copy of your copy (pun intended) and I can let you know if it feels “complete enough” to me to just use for a website as is.

  • I ask for a 50% deposit before we begin the project and the final payment is due at completion. After your final payment is made, I will transfer Squarespace website ownership to you.

    I prefer payments via check or money order. If you wish to use a credit card, there is a 3% processing fee.

    If necessary, I am open to flexible payment plans, just feel free to ask!

  • Absolutely! I charge my hourly consulting fee for that. Just send me an email and let me know you are interested in that.

  • One of the things I love about Squarespace is that it’s very user-friendly, so when your website is complete, you should be able to get in and make minor edits yourself without having to pay someone to do it. I am available to give you a brief tutorial on how to use it once we near the end of our design project.

    And of course, if at any point in the future you decide you want some more major updates, feel free to get in touch with me.

  • Of course! I have a number of websites that are in various stages of completion. For some recent examples, see Becca Berghorn Counseling, Linda Beezer Psychotherapy, Brave Space Psychotherapy or TrueLife Psychotherapy.

Ready to chat?

Fill out the form below to share a bit about your practice and goals. Once you submit it, you’ll be invited to schedule a 15-minute consultation call to talk through your project and next steps.